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New logo selected for all EU organic products

On February 8, 2010, the European Commission officially announced the winner of the EU organic logo competition. Over the past two months, some 130'000 people have voted online to choose the new organic symbol from three finalists.

New EU Logo
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The winning design is from a student from Germany, who gained 63 percent of the overall vote for his 'Euro-leaf' logo.

From 1st July 2010, the organic logo of the EU will be obligatory on all pre-packaged organic products that have been produced in any of the EU Member States and meet the necessary standards. It will be optional for imported products. Other private, regional or national logos will be allowed to appear alongside the EU label. The organic farming regulation will be amended in the coming weeks to introduce the new logo into one of the annexes.

The 'Euro-leaf' design shows the EU stars in the shape of a leaf against a green background. It is a very straightforward sign containing two clear messages: Nature and Europe (see also commentary by FiBL director Urs Niggli, member of the jury).

Source: New logo selected for all EU organic products. Press release of the European Commission of February 8, 2010

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