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European Union: New organic logo published

On March 31, 2010, the new EU organic logo, introduced by Commission Regulation (EU) No 271/2010 was published in the Official Journal of the European Union.

New EU organic logo

New EU organic logo


The logos shows a stylised leaf made of EU stars on a green background. 

According to a press release of the IFOAM EU group*, the new logo will require a wide promotional campaign. 'The sector will have to invest to integrate the logo on packaging and in communication over the coming years. It seems fair that the Commission and national governments devote sufficient resources to promote the new EU organic logo to consumers.’

* European Union Group of the International Federation of Organic Agriculture Movements.


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