The logos shows a stylised leaf made of EU stars on a green background.
According to a press release of the IFOAM EU group*, the new logo will require a wide promotional campaign. 'The sector will have to invest to integrate the logo on packaging and in communication over the coming years. It seems fair that the Commission and national governments devote sufficient resources to promote the new EU organic logo to consumers.’
* European Union Group of the International Federation of Organic Agriculture Movements.
Links
- EC.EUROPA.eu: Organic logo homepage
- EUR-LEX.Europa.eu: COMMISSION REGULATION (EU) No 271/2010 of 24 March 2010 amending Regulation (EC) No 889/2008 laying down detailed rules for the implementation of Council Regulation (EC) No 834/2007, as regards the organic production logo of the European Union (OJ L 084, 31.03.2010,p.19.)
- EUR-LEX.Europa.eu: COMMISSION REGULATION (EC) No 889/2008 of 5 September 2008 laying down detailed rules for the implementation of Council Regulation (EC) No 834/2007 on organic production and labelling of organic products with regard to organic production, labelling and control
- EUR-LEX.Europa.eu: Council Regulation (EC) No 834/2007 of 28 June 2007 on organic production and labelling of organic products and repealing Regulation (EEC) No 2092/91
- IFOAM-EU.org: Press release of March 31, 2010: Finally the EU Organic logo is here but resources are needed to raise consumer awareness
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